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Lori Dundas – Interior Designer Branding

Edmonton-based interior designer, Lori Dundas approached Meade Design Group (we specialize in Interior Designer Branding) to re-brand her firm to target sophisticated, open-minded clientele. A gorgeous package was developed that is both complete and cohesive; from business cards, stationery, thank you cards, presentation folders, a website and everything in between, Lori’s package is a stunning collection.



The logo was created with simple typography and a pointillism-style monogram which utilized the “L” and “D” in a continuous stroke which was duplicated and rotated for balance and a beautifully repeatable pattern.  For the print materials and website, a magnificent stone image was used  as the launching point. A rich, warm grey was pulled from the image for the paper stock and duplexed with cream in a textured finish. The logo itself was embossed and debossed for emphasis, then foiled for subtle glamour.



The website has a truly unique design to carry her brand aesthetic into the digital world and is completely editable using CMS, as well as being responsive.



For the holiday season, we expanded Lori’s brand by creating a line of silk sachets. These beautiful, bespoke items were constructed with custom printed silk and buttons, and finished with a delightful bergamot and coriander fragrance.